Web Design
Helping you build a 24/7 lead-generation machine
Can you find your business online when searching for your service in Google? Do you have a responsive web design that is optimized across different devices? How about clear call-to-action messages and intuitive navigation?
These elements can make or break your website and user experience and can be the difference between generating new leads or losing them to your competitors.
Web Design Madison, WI
Designing Your Website with Business Goals in Mind
A website is your 24/7 storefront because it is often the first impression that someone has of your brand.
Your website can either seal the deal or deter your prospective client and send them away searching for your competition.
That said, your website serves two key purposes:
- \It helps prospective clients find you
- \It makes an emotional connection and converts them into a lead or helps them take the next step (whatever you desire it to be).
To accomplish these key purposes, an effective web design requires not only that the technical components are functioning properly, but that your brand positioning is clear so you can make an emotional connection with your prospective client. Customers need to see how your product or service is going to benefit them and solve their problems or realize their desires.
Brand
Strategy
+
Technical
Ability
This is why, as brand strategists and web developers, we take into account both sides of this equation: your brand strategy and the technical needs of your website.
“Working with Soul Seed Strategy was so easy. I knew I needed help on my website because there is no way I could have done this on my own…We talked through color schemes, they incorporated the logo design I already had done, and they helped me make decisions without overwhelming me with options. Their copywriting skills were incredible, and they helped me get clearer about what I was offering because I had the right words. I would highly recommend working with this team. They support you from start to finish and give you tips and tools to use afterward. I absolutely love the website and am grateful to have them on my team.”
— Emily B., Blue Heron Business Partners
Web Designs that Deliver Measurable Results
Your website as a sales tool
Your website works around the clock to tell the story of your brand and helps your unique value stand out to prospective customers. This means your home on the web is the perfect opportunity to demonstrate you’re the foremost expert in your field for your ideal client.
First impressions matter, and having the right web design helps your prospects explore your company and understand what you offer before even talking with you. However, we understand it’s not enough to make something look good: it needs to be functional and aligned to a trackable lead generation strategy.
%
increase in pageviews for a national encrypted messaging application company
%
increase in online orders for a local café and bakery
%
Increase in revenue for a local plumbing and remodeling company
What the Website Design Process looks like with Soul Seed Strategy
When our team of brand strategists and web developers talk with you about your web design, we’re aiming to understand:
- \Your business goals and objectives
- \How customers find you
- \How customers interact with you
This information is then integrated into the design and development of your website to create a customized site that works for you. Every website we create is a unique, responsive web design meant to activate your business’s online presence and market your core services.
As a part of the web design process, our team can also help with:
- \Brand development, including logo, fonts, and colors
- \Search engine optimization and strategy
- \Copy development
- \Asset sourcing, including images and video
- \Custom elements (email integration, surveys, etc.)
- \eCommerce
Technical Abilities + Platforms We Work With:
- \WordPress, Shopify, Wix, Drupal
- \WooCommerce
- \Yoast SEO + Semrush
- \Divi WordPress Theme
- \Custom Coding
- \Ontraport, Mailchimp, ConverKit, ActiveCampaign, and others
At Soul Seed Strategy, we know web design and SEO are the cornerstones of an effective online marketing strategy, so we build your website with your brand, goals, and search engine optimization in mind.
Recent Web Design Projects
Our expertise lies in working with businesses that are dedicated to strategic growth. This spans across B2B and B2C including service providers in the trades, like plumbing, remodeling, and home-building; in the healthcare space, like hospitals and vision clinics; with online expert consultants, coaches, and service-based professionals, in food, agriculture, the SaaS space, and more. Check out a few recent examples to see the variety of B2B, B2C, brick-and-mortar, and totally virtual businesses we support.
Are you ready to get the website of your dreams? Let’s chat.
I knew we needed to come into the digital age, and your team has brought us into that digital age, plus some. You’ve helped us to update our website, do blogs, start email marketing and social media; it’s the technical outreach that we needed to be able to communicate with our customers.
…Strategic Partners was able to finally provide the help and support I needed to take my business to the next level. Amber is an outgoing, energetic, and dedicated professional who helped generate more business. She created a budget that was very affordable which allowed me to concentrate on growing my business. It is a necessity to survive in the ever-changing social media world. Strategic Partners Marketing is an out of the park Home Run!!
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