by Amber Swenor | Jan 13, 2016 | Marketing Strategies
Warm up on the Coldest Day of the Year to benefit the Overnight Youth Shelter at Briarpatch You Move Me is a Madison area moving company who brings their customers a cup of warm coffee on the morning of the moving day. A few months ago some teammates were talking...
by Amber Swenor | Dec 16, 2015 | Marketing Strategies
Warm Up What makes a great brand? At SPM we believe that a great brand is one that knows its promise and strives to keep it in all they do. You don’t need to be a huge brand with a product or service offered to millions, you just need to matter to your ideal...
by Amber Swenor | Nov 21, 2015 | Marketing Strategies
It’s fall, the turning of the seasons. This time of year is always bitter sweet for me. Being a warm weather lover, it’s difficult to pack away the sun dresses and heels and accept the impending 60 degree shift that will soon be heading our way. This time of year also...
by Amber Swenor | Oct 16, 2015 | Marketing Strategies
You’ve updated your website and created a social media presence, but your business may still be struggling to receive inbound customers and leads. It’s time to consider starting a blog for your company. The idea of blogging may seem trivial, but in reality there are...
by Amber Swenor | Sep 3, 2015 | Marketing Strategies
Nearly $600 billion is spent each year globally on advertising, with $187 billion spent annually in the US. 28% of that will go toward digital marketing efforts (including web design, social media, and mobile), the largest share at 42% will go to TV advertising in...
by Amber Swenor | Aug 25, 2015 | Marketing Strategies
As marketing consultants, we work with many businesses in the trades industry. Our conversations are commonly centered around marketing and business strategies to become consistently more profitable. A reoccurring fear that comes out in these conversations is the...
